Stop losing revenue
to retail deductions.
Finortal gives CPG finance teams the AI infrastructure to classify, dispute, and recover deductions automatically — reducing cycle time by 45 days and achieving 70%+ auto-resolution.
$62B+
In annual retail deductions across US CPG
3–7%
Of gross revenue lost to deductions on average
70%+
Auto-resolution rate with AI-native workflows
45 days
Average reduction in deduction cycle time
How it works
From remittance to recovery in three steps
01
01
Ingest
Connect your remittance data via EDI, email, or portal export. Finortal ingests and structures everything automatically.
02
02
Classify & Validate
AI classifies each deduction by reason code, cross-references your contracts and invoices, and flags invalid claims instantly.
03
03
Resolve
Workflow routes valid disputes to your team, auto-resolves clear-cut cases, and tracks every dollar from open to recovered.
Platform
Everything your AR team needs, connected
Built specifically for CPG mid-market companies. Not a generic AR tool adapted for deductions — purpose-built from day one.
AI Classification
Every deduction is automatically classified by reason code, retailer, and validity — in seconds, not days.
Dispute Package Generation
AI assembles the evidence, writes the dispute letter, and packages everything the retailer needs to reverse the deduction.
Workflow Automation
Configurable multi-stage approval workflows route each deduction to the right person at the right time with SLA tracking.
Cash Application
Match remittances to open invoices automatically. Handle short-pays and deduction splits without manual spreadsheet work.
Remittance OCR
Upload any remittance format — PDF, EDI, portal export — and Finortal extracts, structures, and applies it automatically.
AR Aging & Forecasting
Real-time AR aging buckets, customer-level deduction rates, and recovery forecasts built for CFO visibility.
Built for mid-market CPG
For finance teams managing $200M–$2B in revenue
Enterprise tools are over-engineered and under-deployed. Spreadsheets are accurate but don't scale. Finortal is the first AR platform built specifically for the mid-market CPG company — powerful enough to handle complex retailer relationships, simple enough to deploy in weeks.
Talk to our teamCFOs who need deduction recovery visibility without building a team
AR Managers tired of chasing down backup documents manually
AR Analysts spending 60%+ of their time on data entry and classification
Finance teams managing 10+ retailer relationships with different deduction rules
Companies scaling from $200M to $2B who've outgrown their current process
Resources
Research & insights
CPG AR Benchmark Report: How Mid-Market Companies Compare
Key metrics, industry benchmarks, and recovery benchmarks across DSO, deduction rate, and auto-resolution for $200M–$2B CPG companies.
12 min read
WhitepaperThe True Cost of Manual Deductions Management
Beyond the write-offs: a full accounting of the labor, opportunity, and relationship costs hiding inside your manual AR process.
9 min read
GuideAI-Powered Deduction Resolution: Achieving 70%+ Auto-Resolution
How machine learning changes the economics of CPG deduction management — and what it takes to get there.
11 min read
Ready to recover what's yours?
Finortal is invitation-only and designed for mid-market CPG companies ready to move beyond spreadsheets. Request a demo and we'll show you exactly what recovery looks like for your revenue band and retailer mix.